You can opt to receive a .CSV file for your fire email alert from FIRMS and this can be opened in EXCEL using the File / import option. See instructions below:

First, save the CSV file to you computer

You can open this in EXCEL using the following -

In Go to File on the top menu
/ select import
/ select CSV then select import
/ choose the CSV file you saved from your alert
/ select "delimited" for the file type that best describes your data
/ select "next"
make sure "comma" is selected as a delimiter,
/select finish

you should now be able to read the data in an Excel spreadsheet.

For information on the attributes go to:
MODIS: https://earthdata.nasa.gov/earth-observation-data/near-real-time/firms/c6-mcd14dl#ed-firms-attributes
VIIRS: https://earthdata.nasa.gov/earth-observation-data/near-real-time/firms/v1-vnp14imgt#ed-viirs-375m-attributes